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From marketing, web and advertising copy, to RFPs, to training manuals and project documentation, to essays and opinion articles, I've done a lot of writing over the last 15 years. Thanks for stopping by to read my writing samples.

You can also check out the work I've done for Wakefield Patch as a member of the MomTalk panel.

If you have any questions, please contact me!

tsfestel@gmail.com
617.285.8262


Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Opinion Article to Local Papers


Meet me at Town Meeting!

I have cleared my schedule and booked my babysitter. I am totally pumped for a night on the town. I will be spending the evening with forward-thinking, passionate and engaged people.

Yup! I’m going to Town Meeting!

On Monday, May 14, the citizens of Wakefield will be given a historic opportunity to vote in favor of a prosperous future for their beloved town. We can show our support for our children, our businesses and our property values by voting for the new Galvin Middle School. I urge you to join me at Town Meeting and be counted among the supporters of this necessary improvement. Without your voice, Article 5 for a new Galvin will not pass.

We’ve already cleared two major hurdles in the 4-step process to give our town’s children a new middle school. The first was to approve the $686,400 schematic design and feasibility study. The second was to have the budget and plans approved by the state to have them contribute 54.67% of eligible project costs. The third is to pass Article 5 by a two-thirds vote at Town Meeting in order to get the debt exclusion on the ballot for the June 9th election. The fourth is to pass the debt exclusion in the town-wide ballot question.

We are half-way there. If we don’t get support at Town Meeting, all of the work and research we’ve done, all of the time and money we’ve spent, all of the excitement and awareness we’ve generated will have been for nothing. We will have to tell the children of Wakefield, the businesses, and the property owners that we did not care enough to vote for their futures.

We have an opportunity to impact this town by simply raising our hands at Town Meeting. If the vote does not pass, there will be no ballot question vote on June 9th. The school will remain in its current state and continue to deteriorate. The Town of Wakefield will lose a $34.7 million State Grant to offset the total project cost of $74.6 million. There are no alternative plans or funding available to remedy the numerous deficiencies of the current facility.   

I have two children that will attend the Galvin – new or old. I will not pretend that they are not a large part of why I support a new middle school. Obviously they are. But even if I were not a parent of children who will benefit, I would still raise my hand at Town Meeting to support Article 5. Without quality schools, property values will decrease. Without a vote for our children, families will not consider Wakefield when looking for a home. Without a community vested in its own future, businesses will reject Wakefield as a place to conduct operations. A “Yes” vote on Article 5 at Town Meeting is the right vote for everyone.

I’d like to thank you in advance for your support for a new Galvin Middle School. I am looking forward to seeing you at the upcoming Town Meeting at the Galvin Middle School Auditorium on Monday, May 14th, 7:30 pm.

So… what are you waiting for? Call your sitter! I’ll save you a seat!

If you would like more information or would like to participate in helping to promote a new Galvin Middle School, please contact the Galvinize Wakefield Committee (http://www.galvinizewakefield.com/).

Grant Announcement for newsletter - 200 word limit

Applied Separations, in conjunction with ACS GCI, will be awarding the 2nd Annual Supercritical Fluids Education Grant, worth over $30K, to an institute of higher learning to support an education in Supercritical Fluids and their importance to Green Chemistry at this year’s Chemistry and Engineering Conference.

By using Applied Separations' Supercritical Fluid Extraction system, the Spe-ed SFE Prime, a system designed for teaching supercritical fluids in the classroom, professors will be able to educate their students about this green technology and its applications in foods and natural products where solvents can't be used, as well as nanotechnology, materials science and so much more.

Students can be shown how to easily replace petroleum-based or halogenated solvents with supercritical carbon dioxide. Carbon dioxide is one of the most commonly used supercritical fluids because it is green, safe, inexpensive, readily available and an ideal substitute for many hazardous and toxic solvents. Supercritical Fluids are already being used in many industrial processes such as decaffeinating coffee, and countless ways to use apply this technology are being employed every day.

To apply for the grant or to learn more about Applied Separations and its advancements with Supercritical Fluids, go to www.AppliedSeparations.com/Grant or call us at 610.770.0900.

Marketing: Press Release

FOR IMMEDIATE RELEASE

APPLIED SEPARATIONS TO AWARD $20K TO COLLEGE FOR SUPERCRITICAL FLUIDS AND GREEN CHEMISTRY EDUCATION

Applied Separations, Inc. is excited to announce the winner of its 1st Annual Supercritical Fluids Education Grant worth over $20K. Congratulations to Dr. Joyce Easter, Professor of Chemistry at Virginia Wesleyan College! The award was given at the ACS 15th Annual Green Chemistry and Engineering Conference in Washington, D.C.

Realizing the importance of educating students to support their development and give them the knowledge in Green Chemistry they will need in industry, Applied Separations created a grant worth over $20K for an institute of higher learning to teach Supercritical Fluids in the classroom. The grant award includes Applied Separations' newest Supercritical Fluid Extraction (SFE) system in their series of instruments for supercritical fluid processes, the Spe-ed SFE Prime and the “Prime Package.” The system and supporting materials will provide Dr. Easter and Virginia Wesleyan with everything necessary to impart the fundamentals of the supercritical fluid extraction process on students and demonstrate the implementation of this environmentally friendly, green chemistry technique. In addition to the instrument, included in the package is a syllabus and lesson plans written by Supercritical Fluids expert and well known professor Doug Rainey; handouts; student-friendly Application Notes and Online Resources.

Virginia Wesleyan’s Dr. Easter, this year’s recipient, will be using Applied Separations’ Spe-ed SFE Prime system to integrate Supercritical Fluid Extraction (SFE) into the sophomore–level organic chemistry laboratory, complementing Green Chemistry coverage in the lecture. The Prime will be employed in natural product and other independent research projects comparing SFE to steam distillation and liquid-liquid extraction for natural products, specifically essential oils. Very few studies have focused on the optimization of SFE conditions for essential oils from plants.  Thus, in this project, each student will use different SFE conditions (temperature, pressure, and extraction time) and, based on the class data, determine the optimal conditions for extraction of the essential oils.  Once the essential oil has been extracted, the current procedure follows with the separation of the mixtures into acidic, basic, and neutral components by liquid-liquid extraction.  However, our goal in this project is to eliminate the use of the organic solvents by manipulating the SFE conditions to achieve similar separations of the essential oil components.  Due to the lack of optimization studies in the literature, the results of these studies are expected to produce publishable results. 

In addition, several of Dr. Easter’s other projects would benefit from the use of SFE and Applied Separation’s Spe-ed SFE Prime, including the implementation of green chemistry principles into synthetic pathways for pharmaceutical feedstocks, the quantification of antioxidants in fruits and vegetables, and especially the isolation and characterization of bioactive compounds from marine invertebrates.  The use of supercritical fluids has many advantages and Dr, Easter is looking forward to making it an integral part of her chemistry curriculum as well as their natural product research. Applied Separations is excited to work with Dr. Easter and her students.

Applied Separations is firmly committed to the advancement of Green Chemistry through the use of Supercritical Fluids as a replacement for petroleum-based solvents. Consistently discovering new uses and applications for this technology is and has been the mission of Applied Separations for the last 25 years. The adoption of Supercritical Fluids in dozens of industries such as aerogels, foods, pharmaceuticals, material science, critical cleaning, multiple nanotechnology applications and more is changing the way products are made and business is done.


ABOUT APPLIED SEPARATIONS
Applied Separations started as a Ben Franklin Technology Company in 1988 and has become a pioneer and world-wide leader in Supercritical Fluids in traditional and non-traditional marketplaces. They are leading the charge in making Supercritical Fluids a growing part of the conversation on green chemistry. What used to be a technology intended for extractions of things like caffeine from coffee can now be applied in dozens of areas, including aerogels, metal injection molding, medical implant cleaning and artifact restoration.

Privately owned and self-financed, Applied Separations has won numerous honors since its inception, including multiple technical achievement awards, “Good Citizenship” recognition, American with Disabilities Employment Award, AEDC :Economic Development Achievement Award and the Ben Franklin Innovation Award. In addition, Applied Separations has received multiple competitive government grants and purchased a 5-story headquarters building for its 50 employees in a HUB Zone in Allentown, Pennsylvania. With over 4,000 SCF installations throughout the world, Applied Separations has grown tremendously since its modest beginnings, boasting consistent growth and technological advancements that belie its Small Business Designation size. 

Applied Separations has received national attention in addition to its numerous regional awards. Rolf Schlake, CEO of Applied Separations, was invited with other local political and business leaders, to have lunch with President Barack Obama, where Schlake had the opportunity to expand the President’s knowledge by educating him on Supercritical Fluids and the role they can play in the Green Economy. Applied Separations has also played host to many local and national politicians as well as multiple international scientists.  Applied Separations has also received national television coverage, including an appearance on American Environmental Review on Public Broadcasting Service.

Applied Separations is the manufacturer of a full line of supercritical systems for all markets with systems ranging in size from analytical scale to pilot plants to full scale production. To learn more about Applied Separations, Supercritical Fluids and next year’s SCF Grant, go to www.AppliedSeparations.com or call us at 610.770.0900.


Marketing: 200 Word Brief

Applied Separations, Inc. is firmly committed to the advancement of Green Chemistry through the use of Supercritical Fluids as a replacement for petroleum-based solvents. Consistently discovering new uses and applications for this technology is and has been the mission of Applied Separations for the last 25 years. The adoption of Supercritical Fluids in dozens of industries such as aerogels, foods, pharmaceuticals, MIM, critical cleaning, , multiple nanotechnology applications and more is changing the way products are made and business is done.

Applied Separations realizes the importance of educating students to support their development and give them the knowledge in Green Chemistry they will need in industry. Therefore, they have developed a grant worth over $20K for an institute of higher learning to teach Supercritical Fluids in the classroom. This year’s recipient is Dr. Joyce Easter, Professor of Chemistry at Virginia Wesleyan College. She will be using Applied Separations’ Spe-ed SFE Prime system to integrate Supercritical Fluid Extraction (SFE) into the sophomore–level organic chemistry laboratory, comparing SFE to steam distillation and liquid-liquid extraction for natural products, specifically essential oils. Applied Separations is excited to work with Dr. Easter and her students.

To learn more about Applied Separations, Supercritical Fluids and next year’s SCF Grant, go to www.AppliedSeparations.com or call us at 610.770.0900.

Marketing: 100 Word Brief

Applied Separations, Inc. is firmly committed to the advancement of Green Chemistry through the use of Supercritical Fluids as a replacement for petroleum-based solvents. Consistently discovering new uses and applications for this technology is and has been the mission of Applied Separations for the last 25 years. The adoption of Supercritical Fluids in dozens of industries such as aerogels, foods, pharmaceuticals, MIM, critical cleaning, multiple nanotechnology applications and more is changing the way products are made and business is done. See www.AppliedSeparations.com for more information and to learn how Supercritical Fluids can be a part of your green processes.

Marketing: Company Bio

Applied Separations
930 Hamilton Street
Founded in 1988, Applied Separations moved to Center City in 1998 to occupy 2,000 square-feet of a 35,000 square-foot building. Co-founder Rolf Schlake wondered how they would ever use it all. Now he’s considering buying another building, has an international sales footprint, employs about 50 people and has been recognized by the White House for his willingness to hire and train local residents. With an unwavering dedication to the local Allentown community, Applied Separations is proud to bring high-tech and manufacturing back to downtown. 

Applied Separations is committed not only to the community but also to the environment with its focus on green chemistry. As a manufacturer of Supercritical Fluids systems and leader in innovations in this green technology, Applied Separations is helping industries change the way they work, reducing costs, solvents and pollutants in many processes, including extracting spices and medicinals from natural products, cleaning medical implants and restoring archeological artifacts. Clients include NASA, major pharmaceutical and food companies and entities involved in projects such as restoring the Hunley Civil War submarine. In addition to its booming Supercritical Fluids business, Applied Separations boasts newly constructed clean rooms where they package DNA test kits for use in forensics. The company exports to companies from all over the world, including China, Thailand, Germany, England, Australia and India.

Marketing: Press Release

FOR IMMEDIATE RELEASE

“UP ON THE ROOF,” APPLIED SEPARATIONS CELEBRATES ITS CONTINUED INVESTMENT IN DOWNTOWN ALLENTOWN WITH RENEWABLE ENERGY SOLAR PANELS

Applied Separations, Inc, committed corporate citizen in downtown Allentown and world leader in Supercritical Fluids, has once again demonstrated its dedication to both the Lehigh Valley and the environment by installing a state-of-the-art solar panel system on the roof of their world headquarters building in downtown Allentown. The impressive display of their commitment to the green technology will be unveiled at an Open House on Tuesday, May 17 from 10-11AM with United States Representative Charlie Dent, Pennsylvania State Senator Pat Browne and Allentown Mayor Ed Pawlowski on hand to celebrate the achievement.

The system installed by Applied Separations is composed of 207 large solar photoelectric panels, each generating 235 Watts of power, with an estimated annual energy production of 53,300 KWh. This is the largest exhibition of commitment to renewable energy in downtown Allentown, and Applied Separations is proud to be leading by example in their dedication to the green economy. The system will generate 53 SREC (Solar Renewable Energy Credits) per year, allowing Applied Separations to sell an estimated 10,000 KWh back to the power grid. The transition to solar power is expected to save Applied Separations $33, 332 over the next 5 years in energy costs.

The roof tour will be attended by Representative Charlie Dent, State Senator Pat Browne, Allentown Mayor Ed Pawlowski, and other prominent local business people. Tours of the roof-top system will be given, allowing the special guests to see both the technology and a unique view of downtown Allentown from the top of the 5-story building at 930 Hamilton Street.

The installation of the solar panels was made possible by a combination of funding from state grants, industrial development loans administered by LVEDC (Lehigh Valley Economic Development Corporation) and self-financing from Applied Separations.


ABOUT APPLIED SEPARATIONS
Applied Separations started as a Ben Franklin Technology Company in 1988 and has become a pioneer and world-wide leader in the use of DNA-free products and Supercritical Fluids in traditional and non-traditional marketplaces. They are leading the charge in making Supercritical Fluids a growing part of the conversation on green chemistry. What used to be a technology intended for extractions of things like caffeine from coffee can now be applied in dozens of areas, including aerogels, metal injection molding, medical implant cleaning and artifact restoration.

Privately owned and self-financed, Applied Separations has won numerous honors since its inception, including multiple technical achievement awards, “Good Citizenship” recognition, American with Disabilities Employment Award, AEDC :Economic Development Achievement Award and the Ben Franklin Innovation Award. In addition, Applied Separations has received multiple competitive government grants and purchased a 5-story headquarters building for its 50 employees in a HUB Zone in Allentown, Pennsylvania. With over 4,000 SCF installations throughout the world, Applied Separations has grown tremendously since its modest beginnings, boasting consistent growth and technological advancements that belie its Small Business Designation size. 

Applied Separations has received national attention in addition to its numerous regional awards. Rolf Schlake, CEO of Applied Separations, was invited to have lunch with President Barack Obama, along with the mayor of Allentown and other local business leaders, where Schlake had the opportunity to expand the President’s knowledge by educating him on Supercritical Fluids and the role they can play in the Green Economy.  They have also played host to many local and national politician as well as multiple international scientists.  Applied Separations has also received national television coverage, including an appearance on American Environmental Review on Public Broadcasting Service.

Applied Separations is the manufacturer of a full line of supercritical systems for all markets with systems ranging in size from analytical scale to pilot plants to full scale production. For more information contact us via the web or write Applied Separations, Inc, 930 Hamilton St. Allentown, PA 18101, tel: 610-770-0900, fax: 610-740-5520


Marketing: Consumer Education

The following was written to educate potential customers on the various "new" applications of a technology called Supercritical Fluids. It was inspired by Green Eggs and Ham. A video including this text can be seen on the Applied Separations website.




Green Eggs and SCF


Green-I-Am
Green-And-Clean!
Clean-And-Green!

Prof Ol’ School
Green-And-Clean?
Clean-And-Green?
I don’t know what on earth that means.
That Green-I-Am is up to trouble it seems.

Green-I-Am
Supercritical Carbon Dioxide, did you hear?
The biggest impact on your process this year!
No longer a lab curiosity for a science geek
But mainstream, cool and proven technique!
A clean Supercritical Fluid is what I’m talking about
“SCF ROCKS!” from the rooftops I could shout!

Prof Ol’ School
SCF Rocks? Excuse me? What did you say?
Carbon Dioxide? I really don’t need more of that today.
And Supercritical Fluids? I’ve never heard of that gunk.
Clearly you’re giving me a big load of bunk.

Green-I-Am
Not bunk, not at all, it’s the FOURTH state of matter!
I’m telling the truth, not giving you chatter.
They’re clean, and they’re green and they’re changing the world!
Where you’d never expect – with more uses unfurled!

Prof Ol’ School
A 4th state of matter? That’s a whole bunch of hooey
Something inside your head’s gone kerpluey
Clearly you’ve imagined all this science-y stuff
Now please Green-I-Am, I have had quite enough.
I’m happy with the way I do business today.
I’m not going to use them. No how. No WAY!

Green-I-Am
Supercritical Fluids aren’t liquids or gasses.
Or solids but something not yet taught in science classes.
They are permeable, soluble and really quite cool
And if I have my way, they WILL be taught in school.
No solvents. Earth-friendly. And won’t mess up the dirt.
That this stuff is amazing, I will gladly assert.
No residue either, nothing to pitch
After hearing all *that* I’m sure you will switch!
Listen up, Professor Ol’ School, don’t turn an ear that’s deaf.
YOU can use them, Supercritical Fluids, SCF !

Prof Ol’ School
I doubt it. And even if what you say is true
I’m sure *I* can’t use them, nor can my crew.

Green-I-Am
Not just for decaf coffee but there’s no so much more!
Uses, upon uses, upon uses galore!
They’re really catching on, with more and more applications.
All around the world, in just about every nation!
Aerogels, Coatings, and NanoParticles for sure.
MIM, Hydrogenation, Textile Dyeing and more
Medical Implant Cleaning, Reactions, Essential Oils.
Flavors, Impregnations, test what’s in the soils.
Critical Point Drying, and dry Artifacts too.
Now do you believe that SCF is for you?

Prof Ol’ School
My coatings, my implants, my particles are just fine.
You use your process and I’ll use mine
Cleaning? Cleaning? That’s what you suggest?
SCF? Surely you jest.
So what if I have solvents and some residue too.
I will NOT try Supercritical Fluids for you!
Not for Flavors or MIM or Textile Dyeing!
Do you hear me Green-I-Am? I am not lying!
Not for Aerogels, Coatings, Flavors or Oils
Trying to convince me is a waste of your toils.
I will not try SCF here or there.
I will not use it ANYWHERE!

Green-I-Am
With all of this stuff, a whole laundry list of uses
Get your head out of your books or get handed your cabooses!
Beat your competitors in this Green Economy
Save green and go green – it’s not a dichotomy!
Safe, affordable and easy to do.
Please consider trying Supercritical CO2

Prof Ol’ School
OK, Green-I-Am, you’re making me insane!
Clearly you have SCF on the brain!
If I agree to try them, will you get on the next train??

Wow! I LOVE my new system! It does just what you said!
It’s clean, green and mean and doesn’t fill me with dread.
I can use it for aerogels, cleaning and MIM!
I can use it for particles, coatings and PIM!
I can dye, impregnate, extract and debind!
Green-I-Am, SCF is just blowing my mind!
There’s no surface tension, and nothing to clean
I’m convinced, Green-I-Am! I see what you mean!
It’s safe and it’s cool and it won’t break the bank!
It’s simple, it’s fast and accessible like French Fries and Franks!
I can use them for anything! So many uses under the sun!
I can’t wait to tell everyone SCF is “The One”