Summary of Qualifications
· 15 years of writing experience, including marketing, web and advertising copy, RFPs, training manuals, project documentation, essays, and opinion articles
· 12 years of management and web experience in projects of varying scope and budget
· Creative writer, producer, project/client services manager, and user-interface designer
· Experienced in web development and management, and Internet marketing
· Measurable sales, account management, consulting, and marketing experience
· Organized, creative, confident, motivated, and reliable professional
Work Experience
Internet Marketing Manager, Applied Separations, Inc
3/06 – present
· Manage redesign of website
· Write technical, marketing, advertising and web copy, develop creative concepts and campaigns, write marketing plans, manage tradeshow messaging, consult on booth design
· Manage online advertising campaigns, social marketing efforts, and email and print advertising campaigns
· Report and analyze website statistics, monitoring the effectiveness of site content, advertising efforts, and social marketing activities
· Assist sales team in lead generating and closing sales
· Manage small team of marketing and web professionals
Web Producer, Schizophrenia Research Forum (SRF)
10/06 – 9/08
· Managed and helped maintain website for Schizophrenia research community
· Managed team of technical professionals
· Collaborated with SRF community members and content providers to be on the cutting edge of research and news
Consultant, User Experience, Molecular, Inc.
4/05 – 3/06
4/05 – 3/06
· Wrote Business Requirements Documents, RFPs, training manuals, and other documentation for clients in various industries
· Worked at client sites, serving as main point of contact for Vice President- and Director-level stakeholders
· Collaborated with clients and internal project team members to determine and provide the best online solution for clients’ business objectives
· Determined and managed project schedules, budgets, and scope of clients’ Internet projects
Web Producer, BabyZone.com
12/04 – 4/05
· Managed website redesign
· Collaborated with editorial staff on articles and overall direction and voice of site and newsletters
· Advised on the coordination of editorial and branding efforts between online and upcoming print initiatives
· Conceptualized and fostered development of new online tools and features geared toward new and expectant parents
· Managed small team of full-time and contract designers and engineers
Independent Contractor, Various positions detailed below
2/02 – 3/05
Producer
· Created and implemented new brand image and online identity; wrote new content various websites
· Created wireframes and new information architecture for redesigned “search-engine-friendly” websites
Internet Consultant
· Created effective and compelling user interfaces for websites and applications
· Wrote use cases and conducted competitive research and user experience evaluations
Program/Project Manager
· Supervised seven concurrent educational book projects, totaling 112 team members with a budget of $1.4 million
· Wrote user manuals for newly developed custom content management systems and trained team
Internet Marketing Consultant
· Developed procedure to join disparate web analytics systems
· Researched and recommended strategy for search engine registration and optimization
Engagement Manager, Pandora Systems
8/01 – 2/02
· Managed Internet development projects from RFP to launch.
Senior Content Specialist, Molecular, Inc.
12/99 – 7/01
· Collaborated with clients to determine and provide the best online solution to meet business objectives
Online Marketing Specialist, Pearson Education/Addison Wesley Professional
3/99 – 12/99
· Increased exposure of AW books through online advertising, email marketing, event and content sponsorship
Design Traffic Coordinator, O’Reilly and Associates, Inc.
1/98 – 3/99
· Managed the flow of all book design work for the company
Technical Recruiter, Architechs
6/97 – 12/97
· Located, interviewed, and placed technical professionals at new positions
Agency Operations Representative, Great American Insurance Company
6/95 – 6/97
· Marketed and underwrote commercial insurance to independent insurance agents
Volunteer and Other Experience
Writing
· Weekly Contributor, MomTalk parenting column on Wakefield Patch, wakefield.patch.com/columns/momtalk
· Member, Galvinize Wakefield Letter Writing Team, an organization dedicated to bringing a new middle school to the Town of Wakefield
Other Activities
· Coach, Boys Soccer and Girls Basketball
· Brownie Troop Leader
· Member of Town of Wakefield Event Planning Committee
Education
Syracuse University, Syracuse, NY
8/91 – 5/95
8/91 – 5/95
• Bachelor of Science + Advertising, S.I. Newhouse School of Public Communications
• Bachelor of Science + Marketing, School of Management
